I’m a little biased in that I like Amazon and use it on a regular basis. Anything that saves me from making the trek to the mall to fight through traffic and weekend drivers is a good thing to me. Here’s a Forbes article that peels back some of the layers to explain just WHY Amazon (and, to the same extent, Apple) is so successful at what it does when the company looks an awful lot like it doesn’t know what it’s doing.
P.S. Amazon might become key to the work I’m doing right now. Still trying to figure out how to leverage their cloud services.