I’m standing in line, freezing with about 70 people (and counting) and learning an important business lesson in customer loyalty. Before I get into what I’m learning, let me backtrack for a moment and explain what the line is for: hot dogs from “Charlie’s Hot Dogs”.
I know: you must think we’re all mad. People can make hot dogs at home for cheap. Why would you stand in a LINE for them in 34 degree weather? The truth is that all of these people are here because they are, either consciously or subconsciously, driven by their memories and experiences.
Every person on the line has a fond memory or story to share about visiting Charlie’s Hot Dogs. Some people walked to the truck after school. Others grabbed a box to take with them to the beach. Others still would get their food, park their cars in the lot by the truck, and chow down. There are many people on line who brought their kids to make new memories with them.
So - what’s the point? The point is that loyalty matters in business, but you can’t get that kind of rabid devotion through trickery and advertising. You get there by giving your customers an experience which stays with them long after they walk away with your product in hand or your services rendered. Every customer or client should walk away with find memories of how you helped them in their hour of need. It doesn’t matter what you sell. What matters is how you make others FEEL.
One point I forgot to add on to the post about all the tech available to design web pages these days: Safari Books Online. It’s fantastic for research and solving head-banging coding problems in a hurry. Link below:
I’m also taking a moment to watch the Oscars, as sometimes design inspiration comes out of observing other people’s work. Lots of metallics, sequins and blacks this year. It seems like there’s a lot of conservative picks for dresses.